Mailchimp + Salesforce Integration Part 2
Sync Unsubscribes & Bouncebacks Using Flow

Welcome to Part 2 of our 9-part series on MailChimp to Salesforce Integration! In this video, we'll show you how to effectively update unsubscribes and bounce backs in Salesforce, taking your integration to new heights.

One of the pain points we encountered while implementing MailChimp for Salesforce was the inability to update Contacts and Leads when they unsubscribe or experience email bounces. The standard Mailchimp integration lacks a direct method to update the Email Opt-Out field in Salesforce. While Zapier is often recommended as a workaround, we faced API limit issues when dealing with large contact volumes, and its actions were limited between the two applications.

In this tutorial, we will show you how to harness the power of Salesforce Flow to update the subscription status and email deliverability on your Leads and Contacts. By leveraging the data syncing between MailChimp and Salesforce in the MC Subscriber object, we'll demonstrate how easy this process is to automate.

Don't miss this opportunity to enhance your MailChimp to Salesforce integration. Stay tuned for the rest of our series, where we'll explore additional techniques and unlock the true potential of this integration.

Click on the thumbnail to the right to watch this tutorial on YouTube.

If you're looking for a high level quick how-to be sure to check out our sister site's original article on Blu Ninjas.