Mailchimp + Salesforce Integration Part 4
Update Unsubscribes in Mailchimp Using a Journey

In this video, we will show you how to unsubscribe a Contact in Mailchimp when they are unsubscribed in Salesforce.
There is a way to unsubscribe a Contact from Mailchimp inside Salesforce using the Manage Subscriptions button on the Visualforce page in the Mailchimp package. This will unsubscribe the Contact in Mailchimp and then update the Email Opt Out field in Salesforce.

BUT...if you have any fields that trigger a process to update Email Opt Out = True or if your users use this checkbox to opt people out, then you need to build a special solution to sync these unsubscribes to Mailchimp. The Mailchimp sync blocks all Leads and Contacts with Email Opt Out = True from syncing to Mailchimp. You then have to manually opt them out in Mailchimp. In this video, we will show you how to build a way to sync these unsubscribes to Mailchimp automagically!

Click on the thumbnail to the right to watch this tutorial on YouTube.

If you're looking for a high level quick how-to be sure to check out our sister site's original article on Blu Ninjas.